Articles in viewership
December 12, 2018
"Only 5% of BARC's data and services are being used by the marketer."
May 7, 2018
For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!