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News:

Melt Update | 31 March | Twitter testing collaboration tool and MORE

In other news, S4 Capital 2021 results postponed because of PwC audit delay.

News:

Melt Update | 30 March | e-Auction for media rights of IPL 2023-27 tender & MORE

Meanwhile, football star Lionel Messi has signed an agreement worth more than $20 million to promote digital fan token company Socios.com

News:

Melt Update | 21 March | Twitter elevates Preetha Athrey & MORE

Meanwhile, Publicis Groupe has announced the elevation of Jose Leon as Managing Director, Indigo Consulting.

News:

Melt Update | 17 March | Starbucks CEO Kevin Johnson to retire next month & MORE

Meanwhile, Twitter restored the reverse-chronological feed to show the latest Tweets first.

News:

Melt Update | 28 Feb | Twitter & Facebook Stop Ads amid Russia-Ukraine Conflict & MORE

Meanwhile, Tech Mahindra has forayed into the metaverse with the launch of TechMVerse.

News:

Melt Update | 12 Jan | Dentsu International Appoints Nnenna Ilomechina as Global COO & MORE

Meanwhile, Samya Deb has joined YouTube as Head of Brand Creative Studio.

News:

Melt Update | 30 Nov | Parag Agrawal Becomes New Twitter CEO & MORE

In other news, Netflix India has elevated Pritish Wesley as head of creative marketing production.

Advertising:

Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign

"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."

News:

Melt Update | 15 Nov | Facebook Plans To Integrate Commerce Into Communities & MORE

In other news, the dislike count on YouTube will now be private across all videos on the platform.

News:

Melt Update | 1 Nov | Mindshare Appoints Michael Karg as Global COO & MORE

Meanwhile, Slice has appointed Shikha Gupta as creative head.