January 5, 2024

Media:

Melt | Episode 248 | Shashi Sinha talks measurement, media, the future of BARC India & More!

December 29, 2020

Research:

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital) reacts to the unfolding 'TRP scam' involving BARC.

September 14, 2017

Research:

Aditi Shrivastava says “Engagement Is The New TRP” at #ZeeMelt 2017

Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.