Thums Up

Articles in Thums Up

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Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions

Elephants, Lions, and more!

News:

Melt Update | 3 Sep | Dentsu India Appoints Ajay Gahlaut as Group CCO & MORE

Meanwhile, Siddhesh Maldikar has joined Zee TV as Director-Marketing.

Marketing:

Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign

Repositioning brand Thums Up and making the most of an Olympic opportunity.

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Creative Picks | 14 July | Apple, Thums Up, Rin

This week, Ritwika Gupta reviews ads by Apple, Thums Up and Rin.

News:

Melt Update | 6 July | Thums Up Announces Worldwide Partnership with Olympic Games & MORE

Meanwhile, Coca-Cola has appointed Aditi Anand as the head of creative strategy of Coke for India and South-West Asia.

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Creative Picks | 9 Jan 2021 |Johnnie Walker, Treeview, Coca-Cola, Thums Up, Pepsi

Ritwika Gupta reviews ads by Johnnie Walker, Treeview, Coca-Cola, Thums Up and Pepsi.

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Creative Picks | EP 91 | Voltas AC, St Gobain, Thums Up

Ritwika Gupta reviews ads by Voltas AC, St Gobain and Thums Up this week.

Advertising:

Thums Up Charged: Does It Really Pack More Thunder?

How does the new spot for Thums Up Charged compare to spots from the brand's 40 year old history?

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 07

Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.