Thums Up
Articles in Thums Up
June 25, 2022
Advertising:
Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions
Elephants, Lions, and more!
September 3, 2021
News:
Melt Update | 3 Sep | Dentsu India Appoints Ajay Gahlaut as Group CCO & MORE
Meanwhile, Siddhesh Maldikar has joined Zee TV as Director-Marketing.
July 17, 2021
Marketing:
Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign
Repositioning brand Thums Up and making the most of an Olympic opportunity.
July 14, 2021
Advertising:
Creative Picks | 14 July | Apple, Thums Up, Rin
This week, Ritwika Gupta reviews ads by Apple, Thums Up and Rin.
July 6, 2021
News:
Melt Update | 6 July | Thums Up Announces Worldwide Partnership with Olympic Games & MORE
Meanwhile, Coca-Cola has appointed Aditi Anand as the head of creative strategy of Coke for India and South-West Asia.
January 8, 2021
Advertising:
Creative Picks | 9 Jan 2021 |Johnnie Walker, Treeview, Coca-Cola, Thums Up, Pepsi
Ritwika Gupta reviews ads by Johnnie Walker, Treeview, Coca-Cola, Thums Up and Pepsi.
May 14, 2019
Advertising:
Creative Picks | EP 91 | Voltas AC, St Gobain, Thums Up
Ritwika Gupta reviews ads by Voltas AC, St Gobain and Thums Up this week.
December 21, 2017
Advertising:
Thums Up Charged: Does It Really Pack More Thunder?
How does the new spot for Thums Up Charged compare to spots from the brand's 40 year old history?
December 1, 2017
Marketing:
Ready To Melt with Anant Rangaswami: Podcast Episode 07
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.