The Coca-Cola Company

Articles in The Coca-Cola Company


Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions

Elephants, Lions, and more!


Creative Picks | 7 March 2022 | Whisper, 7Up, Coke Zero, Greenpeace Brasil

Summer’s not too far away, and that means new campaigns from soft drink brands. And, a really interesting use of gaming and the metaverse.


Melt Update | 6 Jan | Publicis Groupe Acquires Tremend & MORE

In other news, Voot has appointed Shruti Tyagi as Senior Director – Marketing.


Melt TV | Episode 137 | Susan Credle

The lasting influence of Howard Luck Gossage.


Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign

Repositioning brand Thums Up and making the most of an Olympic opportunity.


Melt Update | 15 July | Sudhanshu Vats to join Pidilite as Deputy Managing Director & MORE

Meanwhile, Netflix is planning to expand beyond its traditional streaming business, and make its foray into video gaming.