Television

Articles in Television

Media:

Melt | Peter Mukerjea on ‘Star Struck’ & more

"The Indian media industry needs better talent."

Research:

Lessons From Paneer: Quality Of News Channels

How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?

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Melt TV | Episode 15 | Punit Goenka

"If you're not relevant to the customer, you're not relevant to the market."

Research:

12 Things You Didn’t Know You Could Do With BARC Data

For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!

Research:

Millenials Will Erode TV Viewing As They Age

The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.

Media:

Zee Turns 25, Gets Future Proof

"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."

Media:

There’s An Acute Shortage Of TV Inventory, Not A Glut

How valuable is your inventory? Anant Rangaswami answers.