Articles in Television
January 28, 2019
"If you're not relevant to the customer, you're not relevant to the market."
May 7, 2018
For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!
January 11, 2018
The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.
November 27, 2017
"I’m pretty confident that this company is now ready for a level of growth to take us from a ~$8bn to ~$50bn company."
November 21, 2017
How valuable is your inventory? Anant Rangaswami answers.