Articles in TCS


Melt Update | 5 April | GroupM launches Finecast in India and MORE

Meanwhile, JBL has announced the appointment of Doja Cat as a global brand ambassador.


Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

The challenge of building a global brand from India.


Melt Update | 8 Dec | Publicis Announces ‘Work Your World’ Initiative & MORE

In other news, Dyson has appointed Mediabrands to handle global media planning, buying and paid search.


Melt Update | 7 July | FCB Group India Restructures, Adds New Creative Agency & MORE

In other news, TCS has entered into a strategic partnership with streaming platform, SonyLIV.


Melt TV | Episode 112 | Rajashree R (CMO, TCS)

"Brands should not “want” a purpose. They need to “find” a purpose."


Melt Update | 2 Dec | Amjad Ali, President, Mullen Lintas Delhi Moves On & MORE

In global news, Facebook will pay millions of pounds a year to UK media groups to license their articles under its dedicated news tab feature, which will be launched in Britain from next year.