Articles in Surf Excel
April 27, 2020
A look at our selection of ads for this week's creative picks.
April 20, 2020
This week, Ritwika Gupta reviews ads by Vodafone, Surf Excel and a public service announcement by the Government of India.
March 11, 2019
What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.
December 1, 2017
Surf Excel's "#HaarKoHarao" prompts Anant Rangaswami to think about Thums Up and India Today.
November 15, 2017
We weigh in on Children's Day communication from a couple of brands that didn't quite hit the right notes.