September 30, 2023
September 30, 2023
Advertising:
"Nothing changes. I'm just handing over the captaincy, and I will continue playing."
June 30, 2023
June 30, 2023
Advertising:
"India is now perceived as a global creative superpower."
June 10, 2023
June 10, 2023
Advertising:
"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.
November 4, 2022
November 4, 2022
Marketing:
“We are advertising to an attention-swamped audience.”
July 2, 2022
July 2, 2022
Advertising:
From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!
June 25, 2022
June 25, 2022
Advertising:
Elephants, Lions, and more!
November 27, 2021
November 27, 2021
Advertising:
"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."
November 6, 2021
November 6, 2021
Advertising:
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
July 17, 2021
July 17, 2021
Marketing:
Repositioning brand Thums Up and making the most of an Olympic opportunity.
August 12, 2019
August 12, 2019
Advertising:
In today's fast-paced world, how can you get the consumer to stay attentive?
