Sukesh Nayak
Articles in Sukesh Nayak
July 2, 2022
July 2, 2022
Advertising:
Melt TV | Episode 172 | The Big Winners At The 2022 Cannes Lions
From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!
June 25, 2022
June 25, 2022
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Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions
Elephants, Lions, and more!
November 27, 2021
November 27, 2021
Advertising:
Melt TV | Episode 144 | The “Koo Kiya Kya” Campaign
"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."
November 6, 2021
November 6, 2021
Advertising:
Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
July 17, 2021
July 17, 2021
Marketing:
Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign
Repositioning brand Thums Up and making the most of an Olympic opportunity.
August 12, 2019
August 12, 2019
Advertising:
Zee Melt 2019 | Today’s consumer has the attention span of a goldfish
In today's fast-paced world, how can you get the consumer to stay attentive?
June 10, 2019
June 10, 2019
Advertising:
Melt | Sukesh Nayak | Chief Creative Officer, Ogilvy – Mumbai & Kolkata
"The time has come not to sell, but to connect."