October 23, 2021
October 23, 2021
Marketing:
Why brands cannot simply buy their way into culture.
April 5, 2019
April 5, 2019
Advertising:
Living legend Jacques Seguela (Director, Havas Group) on storytelling in an era of technology, in this interview with Anant Rangaswami (Editor, Melt).
August 5, 2017
August 5, 2017
Advertising:
In the coming years, all content would translate to videos. This would mean staying open to the re-structuring of PR plans and opening the team to several other expertise simultaneously leaning to real situations that would eventually lead to sustainable topics.
