Spotify

Articles in Spotify

Marketing:

Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

The challenge of building a global brand from India.

News:

Melt Update | 7 Jan | Ad Veteran Gerson da Cunha Passes Away, PepsiCo India Appoints George Kovoor as SVP- Beverages & MORE

In other news, Spotify has rolled out clickable in-app podcast ads.

News:

Melt Update | 17 Dec | Ascential Sells MediaLink to UTA for $125m & MORE

In other news, Google has appointed independent creative agency Emotive to lead its campaign work for Google TV.

Advertising:

Creative Picks | 13 Dec | Vim, Sebamed & Spotify

This week, Ritwika Gupta reviews ads by Vim, Sebamed & Spotify.

News:

Melt Update | 25 Nov | Disney+ Hotstar Launches Program for Agency Planners & MORE

Meanwhile, CRED has appointed Sunaina Jairath as Communications Lead.

Advertising:

Creative Picks | 4 Oct | Spotify, McDonald’s Belgium, MTV

Ritwika Gupta reviews campaigns by Spotify, McDonald's Belgium and MTV.

News:

Melt Update | 6 Aug | YouTube Invests in New Monetisation Options for Creators & MORE

In other news, Microsoft is planning to integrate Spotify into a new Windows 11 feature.

News:

Melt Update | 29 July | Facebook Posts Q2 Strong Results, Spotify Ad Revenue Grows in Q2 & MORE

Meanwhile, Instagram is looking to provide more protection for young users with a series of updates, which includes restricting its ad targeting options for younger audiences.

Advertising:

Melt TV | Episode 123 | Highlights From #KCA21

Hear from the big winners from the Kyoorius Creative Awards 2021.

News:

Melt Update | 18 June | Spotify Appoints Taj Alavi as Global Marketing Head & MORE

In other news, Facebook has launched a podcast streaming feature on the platform which will be live from 22 June 2021.