Soumya Mohanty
Articles in Soumya Mohanty
October 21, 2023
October 21, 2023
Research:
Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report
"Marketers must understand that investing in a brand means investing to safeguard its future."
July 15, 2023
July 15, 2023
Research:
Melt TV | Episode 226 | Kantar’s Soumya Mohanty Talks Creative Effectiveness
"The key is to be consistent within the brand, but differentiated from other brands."
July 23, 2022
July 23, 2022
Marketing:
Melt TV | Episode 175 | L’Oreal’s Asmita Dubey + Kantar’s Soumya Mohanty
"L'Oreal is shaping the future of beauty with a combination of science, technology and creativity."
July 31, 2021
July 31, 2021
Research:
Melt TV | Episode 128 | Soumya Mohanty
What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.