Shashi Sinha

Articles in Shashi Sinha


Melt Update | 25 March | GroupM ESP: Indian sports sponsorship crossed Rs 9,500 crore in 2021 & MORE

In other news, The Competition Commission of India (CCI) has ordered an investigation against Google based on complaints from the Indian Newspaper Society (INS).


Melt TV | Episode 152 | Shashi Sinha

"We will finally life the finger from the pause button and truly grow in 2022."


Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.


Melt Update | 2 Sep | MRUCI Elects Shashi Sinha as Chairman and Shailesh Gupta as Vice Chairman & MORE

In global news, Wunderman Thompson has merged it APAC and EMEA leadership under Ewen Sturgeon.


Melt TV | Episode 132 | Learning From Amul’s History

"All our decisions are driven by our core values."


Melt In A Minute | Swiggy Rolls Out ‘Swiggy Go’, Dentsu Webchutney Launches ‘The Ad Fellows’ Program & MORE

From Swiggy launching ‘Swiggy Go’ to Dentsu Webchutney initiating ‘The Ad Fellows’ program, here are the top headlines of the day:


“The Most Robust Print Research That India Has Ever Seen”

Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.