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News:

Melt Update | 10 Feb | ShareChat to Acquire MX TakaTak in $700 million Cash-and-Stock Deal & MORE

With this acquisition, ShareChat's parent will now have two short-video apps in its portfolio.

News:

Melt Update | 18 Jan | Meta Appoints Meghna Apparao as Director, E-commerce, India & MORE

In global news, Snap has appointed Gareth Leeding as Head of Creative Strategy, APAC.

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Melt Update |10 Aug | Netflix India Appoints Srivats TS as the Vice President, Marketing & MORE

Meanwhile, Cinépolis has launched a new CPC model for cinemas.

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Melt Update | 15 June | Netflix Launches Online Store & MORE

Meanwhile, Snapchat will now allow brands to post unique content on the platform.

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Melt Update | 10 Sep | Subhash Kamath Elected As ASCI Chairman & MORE

Meanwhile, L&K Saatchi & Saatchi has announced a new addition to its planning function and has roped in Disha Pinge as Vice President.

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Melt Update | 26 Aug | Godrej Consumer Products To Drop The Word “Fair” From Its Soap Range & MORE

In the digital space, Facebook is set to roll out 'Facebook News' in india.

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Melt In A Minute | Wunderman Thompson South Asia Bags Creative Mandate For AirAsia, John Lewis’ MD, Paula Nickolds To Step Down & MORE

In other news, Prerna Mehrotra replaces Audrey Kuah as DAN’s Executive Director, media group, APAC.

News:

Melt In A Minute | Twitter Invests in ShareChat, Paytm To Bet On Content and Short Videos & More

From Twitter investing in a vernacular chat app to former Netflix executive Simran Sethi joining ABC Entertainment, a look at today's top news