Ritwika Gupta

Articles in Ritwika Gupta


Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks

Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.


Melt TV | Episode 134 | GB Srithar

Using digital and virtual experiences to keep Indian tourists engaged.


Melt In A Minute | Wunderman Thompson South Asia Bags Creative Mandate For AirAsia, John Lewis’ MD, Paula Nickolds To Step Down & MORE

In other news, Prerna Mehrotra replaces Audrey Kuah as DAN’s Executive Director, media group, APAC.


Sticking Together For 60 Years…Fevicol!

Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.


Creative Picks | Episode 21

From Sunsilk, Orange to Airbnb, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!


Are Beauty Pageants Just A Marketing Gimmick?   

Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.