Ritwika Gupta

Articles in Ritwika Gupta

News:

Melt In A Minute | Wunderman Thompson South Asia Bags Creative Mandate For AirAsia, John Lewis’ MD, Paula Nickolds To Step Down & MORE

In other news, Prerna Mehrotra replaces Audrey Kuah as DAN’s Executive Director, media group, APAC.

Opinion:

Sticking Together For 60 Years…Fevicol!

Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.

Advertising:

Creative Picks | Episode 21

From Sunsilk, Orange to Airbnb, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!

Marketing:

Are Beauty Pageants Just A Marketing Gimmick?   

Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.