Ritwika Gupta

Articles in Ritwika Gupta


Creative Picks | Episode 21

From Sunsilk, Orange to Airbnb, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!


Are Beauty Pageants Just A Marketing Gimmick?   

Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.