Articles in Retail


Melt TV | Episode 127 | Santosh Iyer (Mercedes-Benz India)

"Our biggest competition is actually the Mutual Fund industry."


Melt TV | Episode 78 | Sushmita Balasubramaniam

"Retailers need to be where their shoppers are present."


Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.


Impact Of GST On Advertising Budgets

The levy of GST will have diverse impacts across sectors, and this could impact their ability to spend on advertising. We have attempted to list down, in this article, the impact of GST on the advertising budgets on some trades and subsequently a broad impact on the key economic sectors.