Public Relations

Articles in Public Relations

Marketing:

Melt TV | Episode 57 | Melissa Waggener Zorkin (WE Communications)

Why 'active listening' is a skill every marketer needs to learn.

Marketing:

Melt TV | Episode 56 | Matthew Harrington (Edelman)

How brands can cater to today's connected and educated consumer.

Marketing:

Melt TV | Episode 55 | Building Brand Trust

Why Return On Reputation matters.

Marketing:

Melt TV | Episode 44 | Dilip Cherian & Rakesh Thukral

Can a brand survive without trust?

Research:

Melt TV | Episode 06 | Richard Edelman

How can Public Relations evolve?

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 06

This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 04

Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.

Advertising:

Darren Burns on How China Is Transforming Global Communications at #ZeeMelt 2017

Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.

Advertising:

The Sharing Economy VS The Caring Economy

In the coming years, all content would translate to videos. This would mean staying open to the re-structuring of PR plans and opening the team to several other expertise simultaneously leaning to real situations that would eventually lead to sustainable topics.