Articles in Public Relations
November 26, 2019
Why 'active listening' is a skill every marketer needs to learn.
November 21, 2019
How brands can cater to today's connected and educated consumer.
November 14, 2019
Why Return On Reputation matters.
August 22, 2019
Can a brand survive without trust?
November 27, 2018
How can Public Relations evolve?
November 22, 2017
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 8, 2017
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.
September 14, 2017
Darren Burns has been in China for more than two decades, and vouches for the increasing quality of Chinese marketing communications and practices.
August 5, 2017
In the coming years, all content would translate to videos. This would mean staying open to the re-structuring of PR plans and opening the team to several other expertise simultaneously leaning to real situations that would eventually lead to sustainable topics.