Procter & Gamble
Articles in Procter & Gamble
November 24, 2023
Marketing:
Melt TV | Episode 245 | P&G’s Priyali Kamath On Olay’s #STEMTheGap Campaign, AI, Chatbots & More!
"We look for brand growth and equity growth from Initiatives like #STEMTheGap. Social change is also a good metric to look at."
June 30, 2023
Advertising:
Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More
"India is now perceived as a global creative superpower."
May 6, 2023
Advertising:
Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign
"Being a force for good definitely translates to growth."
March 18, 2023
Marketing:
Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”
"Good purpose-driven advertising can be a force for growth."
March 7, 2022
Advertising:
Creative Picks | 7 March 2022 | Whisper, 7Up, Coke Zero, Greenpeace Brasil
Summer’s not too far away, and that means new campaigns from soft drink brands. And, a really interesting use of gaming and the metaverse.
February 22, 2022
News:
Melt Update | 22 Feb | Disney Star Elevates Harry Griffith as Head – Rights Acquisition & Syndication (Sports) & MORE
Meanwhile, Procter & Gamble has rolled out company benefits including medical insurance, emergency financial assistance, flexi subsidy allowance and relocation benefits to partners of LGBTQ+ employees.
July 30, 2021
News:
Melt Update | 30 July | McCann Worldgroup Makes Leadership Changes & MORE:
The Procter & Gamble Company (P&G) has elevated Shailesh Jejurikar as the Global Chief Operating Officer.
August 10, 2020
News:
Melt Update | 10 Aug | P&G Hikes Its Annual Advertising Expense By 8.5% & MORE
Meanwhile, Parle Agro has filed a legal action against Walmart India for allegedly selling an apple drink with 'deceptively similar mark' as its Appy Fizz.
June 26, 2020
News:
Melt Update | 26 June | P&G, Nike, Volkswagen Named Top 3 Brand Marketers Of The Decade At Cannes Lions 2020 & MORE
Meanwhile, Dentsu India has elevated Indrajeet Mookherjee to the role of president, effective immediately.
June 23, 2020
Advertising:
Creative Picks | 22 June 2020 | Titan Watches, Procter & Gamble and Hedvig
Ritwika Gupta reviews ads by Titan Watches, P&G and Hedvig.