Opinion

Articles in Opinion

Opinion:

Uber and Ola: Broken On The Day They Started

What if the assumptions are wrong and you build a whole business on these wrong assumptions?

Research:

Lessons From Paneer: Quality Of News Channels

How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?

Advertising:

Of Tutorials And Messages You Shouldn’t Trust

Anant Rangaswami (Editor, Melt) explains why he's a complete cynic when he sees a brand ambassador pushing any product or service.

Advertising:

The Humble Tram And The Impact On Advertising

Why trams, trains and buses are gifts to anyone in advertising.

Advertising:

The Tanishq Controversy Has Nothing To Do With Advertising

This is not about an ad and about an inter-faith marriage. This is about the feeling of insecurity that has overtaken our society.

Advertising:

To Mask Or Not To Mask? That Is The Question

“As we get back to work, should our advertising show people with masks, social distancing, etc.?"

Research:

The new, improved post-coronavirus home

It’s time to make my predictions. For what they’re worth.

Media:

Time Is On The Side Of Newspapers

Print has the TIME to check and cross-check and fact-check, something the pressure that news TV and digital do not have in the high-octane breaking news world that they live in.

Advertising:

Of Uber India, Mills & Boon and unbelievable fantasy

Global brands are never quite global; that's why extra care is required in all communication

Marketing:

Ready To Melt: Podcast Episode 17

Blue-Chip Marketing Companies: B2B or B2C?