Articles in Opinion
May 27, 2019
Global brands are never quite global; that's why extra care is required in all communication
May 4, 2018
Blue-Chip Marketing Companies: B2B or B2C?
April 30, 2018
Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.
April 12, 2018
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
April 11, 2018
Where do you see yourself 5 years from now?
March 7, 2018
It’s a celebration of different women and their choices
March 5, 2018
A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.
January 10, 2018
There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.
January 9, 2018
Brigadier (retd.) Kapil Mohan, the man behind the iconic rum Old Monk dies at 88; Ushnota Paul walks down memory lane.
January 8, 2018
Advertising agencies will face a tough 2018. Anant Rangaswami explains why.