Articles in Opinion


Of Uber India, Mills & Boon and unbelievable fantasy

Global brands are never quite global; that's why extra care is required in all communication


Ready To Melt: Podcast Episode 17

Blue-Chip Marketing Companies: B2B or B2C?


Are Beauty Pageants Just A Marketing Gimmick? 

Biplab Deb’s bizarre statement about Diana Hayden received a lot of flak but does he have a point when he says beauty pageants are nothing but marketing gimmicks? Ritwika Gupta opines.


“We Need To Evolve The Categories, And We Need To Educate The Consumer”

Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?


One Step At A Time

Where do you see yourself 5 years from now?


Nike’s first ever sports hijab is here and it’s a big leap in supporting diversity

It’s a celebration of different women and their choices


Ready To Melt: Podcast Episode 13

A trust deficit between the client and the agency leads the list of reasons for WPP's poor financial performance in 2017.


No Smoking? Philip Morris Vows To Quit

There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.


Homage To The Person Who Made The Drink That Officially Made Us An Adult

Brigadier (retd.) Kapil Mohan, the man behind the iconic rum Old Monk dies at 88; Ushnota Paul walks down memory lane.


Ready To Melt with Anant Rangaswami | Podcast Episode 11

Advertising agencies will face a tough 2018. Anant Rangaswami explains why.