April 1, 2022
April 1, 2022
Advertising:
“Production companies / content studios can help bridge the gap in branded entertainment.”
February 28, 2022
February 28, 2022
Advertising:
This week, Ritwika Gupta reviews ads by Ariel India, Cadbury Perk and Olay Australia.
February 5, 2022
February 5, 2022
Marketing:
The challenge of building a global brand from India.
January 14, 2022
January 14, 2022
Advertising:
"Aim to change the perception about Ogilvy."
November 27, 2021
November 27, 2021
Advertising:
"The intention for "Koo Kiya Kya" is to be a recruitment campaign for creators."
November 13, 2021
November 13, 2021
Advertising:
The big theme this year was a message to support local retailers and small businesses.
November 6, 2021
November 6, 2021
Advertising:
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
November 1, 2021
November 1, 2021
Advertising:
This week, Ritwika Gupta reviews ads by British Airways, Burberry & John Lewis.
September 30, 2021
September 30, 2021
Advertising:
How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.
September 22, 2021
September 22, 2021
Marketing:
Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.
