Nestle

Articles in Nestle

News:

Melt Update | 2 June | Nestle board proposes five-year extension for CMD Suresh Narayanan & MORE

In global news, Heineken has appointed Bram Westenbrink as senior director global of the Heineken brand.

Marketing:

Zee Melt 2019 | Where do we find tomorrow’s consumer?

Rashi Goel helps unravel the traits of tomorrow's customer.

Research:

Zee Melt 2019 | How can a 150+ year old company act like a start-up?

Gerardo Mazzeo on how a legacy FMCG company keeps itself fresh for the future.

News:

Walt Disney’s Q3 Earnings Take A Hit, Nestle Partners With Media Companies To Create Brand Solutions & More

From Walt Disney Q3 earnings and revenues missing estimates to HMD Global appointing Ruchira Jaitly as CMO, India and APAC, a look at today's headlines

Advertising:

Book Review: The Indestructible Brand – Crisis Management In The Age Of Social Media

Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul

Marketing:

It Took More Than Two Minutes, But Nestlé India Is Back To Fighting Fit

Suresh Narayan was required to drop everything and head to India to manage the fallout of what was then a developing crisis. In conversation with Suresh Narayan, CEO of Nestlé India about his journey with Nestlé and how he tackled a developing crisis, one that threatened the very foundations of the brand.