Myntra

Articles in Myntra

Marketing:

Melt TV | Episode 232 | Myntra’s Sunder Balasubramanian Explains The Evolution Of Online Fashion Retail

"Our users have evolved from being conversant to being extremely comfortable with online fashion."

News:

Melt Update | 6 Feb | Reports: Disney Star to launch “Starverse” and MORE

Meanwhile, Pinterest partners with Condé Nast Entertainment.

News:

Melt Update | 7 Jan | Ad Veteran Gerson da Cunha Passes Away, PepsiCo India Appoints George Kovoor as SVP- Beverages & MORE

In other news, Spotify has rolled out clickable in-app podcast ads.

News:

Melt Update | 23 Nov | Clubhouse Appoints Parijat Kaushik as Head of Partnerships, India & MORE

In global news, Omnicom Public Relations Group has appointed Kiersten Zweibaum as Global Chief Growth and Marketing Officer.

News:

Melt Update | 16 Nov | Publicis Groupe Promotes Magnus Djaba as Global Chief Client Officer & MORE

Meanwhile, Disney+Hotstar has appointed Shalini Poddar as EVP - head of ad sales.

News:

Melt Update | 12 Nov | Dentsu’s Ashish Bhasin Granted Early Retirement & MORE

In other news, Hiroshi Igarashi will succeed Toshihiro Yamamoto as Dentsu Group CEO.

News:

Melt Update | 5 Apr | LG Exits Global Smartphone business & MORE

Meanwhile, Fernando Machado will be joining Activision Blizzard as CMO.

Advertising:

Creative Picks | 18 October 2020 | McDonald’s UK, Asian Paints, Myntra

This week, Ritwika Gupta reviews ads by McDonald's UK, Asian Paints and Myntra.

News:

Melt Update | 8 Oct | Republic TV Among 3 Channels Busted For Rigging Ratings & MORE

Meanwhile, Uday Shankar will step down as president, The Walt Disney Company APAC and chairman, Star & Disney India.

News:

Melt Update | 11 Sep | Facebook Launches College-Only Platform, ‘Facebook Campus’ & MORE

Meanwhile, DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India - North and East.