Articles in Moneka Khurana

March 9, 2024

March 9, 2024

Research:

Melt TV | Episode 259 | Insights From The D2C Advantage X Toolkit By MMA India & Publicis Commerce

Customer Acquisition. Customer Retention. The India Stack. Influencer Marketing. And much, much more.

November 12, 2022

November 12, 2022

Research:

Melt TV | Episode 191 | Leveraging Consumer Data For Marketers | A Study By MMA India + EY India

Attribution Modelling, Personalisation, Clean Data, Marketing Effectiveness and more!