Mobile
Articles in Mobile
September 13, 2017
Media:
“Predestination” by PHD India at #ZeeMelt 2017
What are the key trends that will shape the future of marketing and media professionals? PHD India's Predestination attempts to answer that very question.
September 13, 2017
Marketing:
Vasuta Agarwal on Brand Safety & Ad Fraud at #ZeeMelt 2017
How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.
September 13, 2017
Advertising:Videos
Satya Raghavan says “You Are A YouTube Star” at #ZeeMelt 2017
Satya Raghavan (Head - Entertainment Partnerships, Google) unlocks the secrets to be a successful content creator on YouTube.
September 13, 2017
Media:
Neel Murty on Measurement & Apps at #ZeeMelt 2017
Google India's Neel Murty shares thoughts on how marketers should define success in the ever-evolving world of smartphones and apps.
September 13, 2017
Marketing:
Dion McKenzie on “The (New) Digital Consumer” at #ZeeMelt 2017
How do you define today's digital consumer? Dion McKenzie, Group Director - Marketing & Communications, Iron Group breaks it down in this session at the Disruptive Marketing hall at Zee MELT 2017.
September 12, 2017
Research:
The India Mobile Video Report at #ZeeMelt 2017
In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?
September 12, 2017
Media:
Twitter’s Soumya Parmar on the Live Video trend at #ZeeMelt 2017
Real time broadcasts command premium consumer attention, but are successful only when planned well. Twitter's Soumya Parmar shares the know how in this session.
September 12, 2017
Marketing:
Adrian Hon on “Chasing Crazy Ideas” at #ZeeMelt 2017
How can a creative agency capitalize on running? By transforming themselves into game developers! "Zombies, Run!" creator Adrian Hon shares the journey.
September 12, 2017
Marketing:
Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017
Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.
September 12, 2017
Marketing:
Luca Boschin on “Using AI to Unlock the Visual Age” at #ZeeMelt 2017
Why is it critical for marketers to tap in to Artificial Intelligence to drive mobile and video? LogoGrab's Luca Boschin explains.