November 7, 2019
November 7, 2019
Marketing:
Has measurement and data overtaken creativity in mobile marketing?
August 26, 2019
August 26, 2019
Marketing:
How can marketers improve their usage of mobile? Answers from Priya Nair.
September 14, 2017
September 14, 2017
Advertising:
Is there a recipe for a viral video? Dave Christison spills the beans using examples from The Woolshed Company's greatest viral hits.
September 14, 2017
September 14, 2017
Research:
Kantar's Hemant Mehta presents data that validates the importance of the mobile phone in the traditionally viewed media dark areas of India.
September 14, 2017
September 14, 2017
Media:
An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.
September 14, 2017
September 14, 2017
Research:
Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.
September 14, 2017
September 14, 2017
Media:
India's at a very exciting phase with its base of 300mn smartphone users, that translates to only a 30% market penetration rate.
September 14, 2017
September 14, 2017
Research:
What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.
September 14, 2017
September 14, 2017
Marketing:
In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.
September 13, 2017
September 13, 2017
Media:
How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.
