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Melt In A Minute | WFA To Standardize Cross-media Measurement, TikTok Bans Political Ads & More

From World Federation of Advertisers taking steps to standardize cross-media measurement to DB Digital getting a new CEO, a look at today’s headlines

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Melt In A Minute | Coca Cola Enters India’s Non-Alcoholic Malt-Drink Market With Barbican & More

From Coca Cola’s foraying into India’s niche non-alcoholic malt-drink market to tobacco giants Philip Morris and Altria planning on reuniting, a look at today’s top headlines: