MELT

Articles in MELT

Media:

Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”

"Marketers need to build a cohesive experience across all digital touchpoints."

Advertising:

Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability

It's not just a creative comfort challenge.

Marketing:

Melt TV | Episode 200 | Arvind RP On The Growth Opportunities For McDonald’s India (West & South)

"McDonald's is an omni-channel, available anywhere brand."

Marketing:

Melt TV | Episode 199 | MG Parameswaran On Building Your Personal Brand

"Whether you like it or not, you are already a brand."

Marketing:

Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us

Brand Purpose. Sustainability. Creativity. AI. Metaverse. Bollywood. Celebs. Influencers. Memorable Ads. And so much more!

Research:

Melt TV | Episode 197 | David Allison on “Surviving The Evolution Of Insights”

"Using valuegraphics is 8x more efficient and insightful than using demographics and psychographcis."

Marketing:

Melt TV | Episode 196 | George P Johnson’s Chris Meyer On The Future Of Experiential Marketing

"The pandemic helped us reposition the value of experiences for our clients."

Marketing:

Melt TV | Episode 195 | The Whole Truth Foods’ Shashank Mehta On Building A Mission-Led Brand

"Consumers inherently know that marketers don't tell them the truth."

Marketing:

Melt TV | Episode 194 | Cleartrip’s Kunal Dubey on making every impression count

"Most OTAs, in my mind, are still booking agents. We are a service provider."

Advertising:

Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

"Better creative work is the fastest shortcut to pricing ourselves higher."