MELT
Articles in MELT
January 27, 2023
Media:
Melt TV | Episode 202 | Wavemaker India’s Vishal Jacob breaks down “Spotlight 23”
"Marketers need to build a cohesive experience across all digital touchpoints."
January 20, 2023
Advertising:
Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability
It's not just a creative comfort challenge.
January 14, 2023
Marketing:
Melt TV | Episode 200 | Arvind RP On The Growth Opportunities For McDonald’s India (West & South)
"McDonald's is an omni-channel, available anywhere brand."
January 7, 2023
Marketing:
Melt TV | Episode 199 | MG Parameswaran On Building Your Personal Brand
"Whether you like it or not, you are already a brand."
December 30, 2022
Marketing:
Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us
Brand Purpose. Sustainability. Creativity. AI. Metaverse. Bollywood. Celebs. Influencers. Memorable Ads. And so much more!
December 23, 2022
Research:
Melt TV | Episode 197 | David Allison on “Surviving The Evolution Of Insights”
"Using valuegraphics is 8x more efficient and insightful than using demographics and psychographcis."
December 17, 2022
Marketing:
Melt TV | Episode 196 | George P Johnson’s Chris Meyer On The Future Of Experiential Marketing
"The pandemic helped us reposition the value of experiences for our clients."
December 10, 2022
Marketing:
Melt TV | Episode 195 | The Whole Truth Foods’ Shashank Mehta On Building A Mission-Led Brand
"Consumers inherently know that marketers don't tell them the truth."
December 3, 2022
Marketing:
Melt TV | Episode 194 | Cleartrip’s Kunal Dubey on making every impression count
"Most OTAs, in my mind, are still booking agents. We are a service provider."
November 26, 2022
Advertising:
Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business
"Better creative work is the fastest shortcut to pricing ourselves higher."