MELT

Articles in MELT

Marketing:

Melt TV | Episode 212 | HDFC Life’s Vishal Subharwal on Marketing Life Insurance

"India remains an under-penetrated market for life insurance."

Marketing:

Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!

"This whole marketing model of big summer campaigns is gone."

Marketing:

Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!

"No matter the choice, we will always put customer convenience as our first objective."

Marketing:

Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”

"Good purpose-driven advertising can be a force for growth."

Advertising:

Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising

"The big challenge is to increase citizen awareness against misleading advertising."

Marketing:

Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites

"Believe that all marketing should be performance oriented."

Media:

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".

Research:

Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers

“2023 is really about navigating the new wave of AI and the Metaverse.”

Marketing:

Melt TV | Episode 204 | Shiv Shivakumar Talks Leadership, Culture, Careers, Management & More

"2023 will be the year of the employer, not the employee."

Marketing:

Melt TV | Episode 203 | Shiv Shivakumar on Strategy, ONDC, ESG, Marketing and more!

"Strategy is about increasing your competitiveness."