MELT
Articles in MELT
April 8, 2023
Marketing:
Melt TV | Episode 212 | HDFC Life’s Vishal Subharwal on Marketing Life Insurance
"India remains an under-penetrated market for life insurance."
March 31, 2023
Marketing:
Melt TV | Episode 211 | Coca-Cola India & SW Asia’s Arnab Roy On Colas, Campaigns, Consumption & More!
"This whole marketing model of big summer campaigns is gone."
March 25, 2023
Marketing:
Melt TV | Episode 210 | Maruti Suzuki India’s Shashank Srivastava on SUVs, EVs, Marketing & More!
"No matter the choice, we will always put customer convenience as our first objective."
March 18, 2023
Marketing:
Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”
"Good purpose-driven advertising can be a force for growth."
March 10, 2023
Advertising:
Melt TV | Episode 208 | ASCI’s Manisha Kapoor On Driving Consumer Confidence In Advertising
"The big challenge is to increase citizen awareness against misleading advertising."
March 4, 2023
Marketing:
Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites
"Believe that all marketing should be performance oriented."
February 24, 2023
Media:
Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023
"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".
February 18, 2023
Research:
Melt TV | Episode 205 | MMA’s Rohit Dadwal Shares A Playbook For Marketers
“2023 is really about navigating the new wave of AI and the Metaverse.”
February 11, 2023
Marketing:
Melt TV | Episode 204 | Shiv Shivakumar Talks Leadership, Culture, Careers, Management & More
"2023 will be the year of the employer, not the employee."
February 3, 2023
Marketing:
Melt TV | Episode 203 | Shiv Shivakumar on Strategy, ONDC, ESG, Marketing and more!
"Strategy is about increasing your competitiveness."