MELT
Articles in MELT
June 17, 2023
Advertising:
Melt | Episode 222 | Havas India’s Rana Barua on Integration, Talent, Business Models, Growth & More
"Best alone, better together. You have to build a model around integration."
June 10, 2023
Advertising:
Melt TV | Episode 221 | AR Rahman on Creativity | Highlights From The 2023 Kyoorius Creative Awards
"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.
June 3, 2023
Marketing:
Melt TV | Episode 220 | TTK Prestige’s Chandru Kalro On Growing A Legacy Brand & More!
"We have to chase value, not valuations. The brand must provide value to the customer."
May 27, 2023
Marketing:
Melt TV | Episode 219 | Tanishq’s Ranjani Krishaswamy On Conversations, Consumers and Creativity
"Conversations are core to brand Tanishq. The brand aims to fuel the aspirations of women."
May 20, 2023
Marketing:
Melt TV | Episode 218 | Pepsi’s Saumya Rathor On The “Culture Curator” Role For Brand Pepsi & More!
"Brand Pepsi is about capturing the spirit of youth in a bottle."
May 13, 2023
Marketing:
Melt TV | Episode 217 | FreshToHome’s Shan Kadavil On Building A ‘Proficorn’
"Always focus on your brand, product and USP. Technology is just an enabler."
May 6, 2023
Advertising:
Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign
"Being a force for good definitely translates to growth."
April 29, 2023
Media:
Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India
"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."
April 21, 2023
Marketing:
Melt TV | Episode 214 | Shubhranshu Singh (Tata Motors CVBU) on Slice-Of-Life Ads, Influencers & More
"Our customer is an entrepreneur. Anybody who is engaged in the process of nation building."
April 14, 2023
Marketing:
Melt TV | Episode 213 | Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More
"You unlock magic when distribution, sales and marketing actually work together."