August 25, 2023
August 25, 2023
Marketing:
"Our users have evolved from being conversant to being extremely comfortable with online fashion."
August 18, 2023
August 18, 2023
Research:
“The big concern that marketers should be worried about is how AI can hinder their control over a brand.”
August 12, 2023
August 12, 2023
Research:
"The fundamental story is that local brands are making a resurgence."
August 4, 2023
August 4, 2023
Marketing:
"Consumers don't know what they don't know. You have to identify unarticulated consumer needs."
August 4, 2023
August 4, 2023
Marketing:
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
July 21, 2023
July 21, 2023
Marketing:
"We are focused on Indian consumers for now. You can never take your consumers for granted."
July 15, 2023
July 15, 2023
Research:
"The key is to be consistent within the brand, but differentiated from other brands."
July 8, 2023
July 8, 2023
Marketing:
"ONDC's goal is to enable a much larger pool of buyers and sellers in India's e-commerce network."
June 30, 2023
June 30, 2023
Advertising:
"India is now perceived as a global creative superpower."
June 23, 2023
June 23, 2023
Marketing:
"Our vision statement is to be the most admired brand that helps people sleep better."
