MELT
Articles in MELT
November 4, 2023
Marketing:
Melt TV | Episode 242 | Colgate-Palmolive India’s Gunjit Jain On The Growth Of India’s Oral Care Market
"Premiumisation will grow since disposable income is increasing, penetration is growing, and consumer awareness is improving."
October 27, 2023
Marketing:
Melt TV | Episode 241 | AS Sundaresan On The Growth Of JSW Paints
"Whoever wins the end customer, wins the overall market."
October 21, 2023
Research:
Melt TV | Episode 240 | Insights From Kantar’s BrandZ 2023 Most Valuable Brands Report
"Marketers must understand that investing in a brand means investing to safeguard its future."
October 13, 2023
Marketing:
Melt TV | Episode 239 | Mercedes-Benz India’s Santosh Iyer On Growth + Marketing Luxury & Legacy
"Today, luxury needs transparent and uniform pricing. It helps build customer loyalty and trust."
October 6, 2023
Marketing:
Melt TV | Episode 238 | Ashwin Moorthy (Godrej Consumer Products) On Building Brands & Markets
"Marketers can get condescending towards non-urban consumers. They shouldn't."
September 30, 2023
Advertising:
Melt TV | Episode 237 | Ogilvy’s Devika Bulchandani & Piyush Pandey On Leadership Transition In India
"Nothing changes. I'm just handing over the captaincy, and I will continue playing."
September 22, 2023
Marketing:
Melt TV | Episode 236 | iD Fresh Food’s PC Musthafa On Common Sense, Innovation, Experience & More!
"Great packaging can help create a truly memorable customer experience."
September 15, 2023
Marketing:
Melt TV | Episode 235 | HUL’s Ashwath Swaminathan Shares Rexona’s Strategy To Leverage Women’s Football
"The purpose of the campaign is to get more girls engaged with football, and Rexona is the brand that's best placed to do that."
September 15, 2023
Marketing:
Melt TV | Episode 234 | Microsoft India’s Amrita Thapar Explains Why AI Should Be Your Copilot
"Microsoft's entire approach to Artificial Intelligence is to view it as your copilot."
September 2, 2023
Marketing:
Melt TV | Episode 233 | Mastercard’s Raja Rajamannar on Cricket, AI, Quantum Marketing & More!
"Marketers typically have relied only on audio and video. Not the other senses. That is a missed opportunity."