MELT

Articles in MELT

Marketing:

Melt | MMA | Priya Nair & Siddharth Banerjee

Has measurement and data overtaken creativity in mobile marketing?

Media:

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

The evolution of the network media agency.

Marketing:

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Solutions for the marketer's eternal challenge: Building Brands VS Performance Marketing.

Marketing:

Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)

Marketing Platinum jewellery to the male Indian customer. Challenge accepted.

Research:

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The easiest to understand primer on blockchain, and how the technology works.

Marketing:

Melt TV | Episode 50 | Sudhir Sitapati

The next step in the brand's association with Hindustani Classical Music.

Advertising:Videos

Melt TV | Episode 49 | Priyanka Joshi

Why corporates need to look towards the See It Be It programme.

Advertising:Videos

Melt TV | Episode 48 | Does Tokenism Exist In Advertising?

Members of The Collective on what gender sensitivity means for the Indian advertising industry.

Advertising:

Melt TV | Episode 47 | Wendy Clark (CEO, DDB Worldwide)

How does a legacy network agency compete against an independent hot-shop?

Marketing:

Melt TV | Episode 45 | Priya Nair

How can marketers improve their usage of mobile? Answers from Priya Nair.