December 4, 2021
December 4, 2021
Research:
"The onus of pushing budgets on research lies on the advertiser, not on the media agency, nor the research company."
May 7, 2018
May 7, 2018
Research:
For advertisers, it is of prime importance to understand viewership numbers and data in order to know where to invest. However, a lot of advertisers are not even aware what all they can do with the data released by BARC India. Here’s what you get if you scratch below the surface!
September 14, 2017
September 14, 2017
Media:
What is Google's Attribution Model, and how can brands and marketers adapt their approach to measuring and analyzing evolving user behaviour? Answers by Google's Swapnil Sinha.
September 14, 2017
September 14, 2017
Media:
An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.
September 14, 2017
September 14, 2017
Research:
Success on digital media isn't only about reach. It's more about engagement with the audience, says Aditi Shrivastava from Pocket Aces.
September 14, 2017
September 14, 2017
Research:
For the foreseeable future, Kantar thinks TV viewing will continue to remain majorly on a big screen at home. Nick Burfitt shares the changing audience demographics, and how it impacts TV audience measurement.
September 14, 2017
September 14, 2017
Advertising:
There are opinions about the fact that whether a data driven world is going to drive the way marketers reach out to consumers. But in the process, is there a space for creativity? Happy Finish's Ashish Limaye talks.
September 14, 2017
September 14, 2017
Media:
Facebook's Pratham Hegde unravels the opportunities for advertisers on the social media platform.
September 13, 2017
September 13, 2017
Media:
Kantar Media's Nick Burfitt shares the results of "Dimensions", a study that considers the impact of communications from the twin perspectives of the industry leaders, and the consumers they are trying to reach.
September 12, 2017
September 12, 2017
Research:
In a first of its kind report for the Indian market, the India Mobile Video Report combines the strengths between Kantar IMRB and Culture Machine to share insights on who's watching what, how, and where?
