Lockdown

Articles in Lockdown

Marketing:

Melt TV | Episode 121 | Mayur Hola

"We have to stay relevant for all our customers."

Marketing:

Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)

"The car-purchase journey has changed dramatically."

Marketing:

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

From lessons in leadership, to marketing, media and communication tips and much more.

Advertising:

Melt | Most Enjoyable Ads Released During The Lockdown

We bring you some of our favourite ad campaigns from India that stood out this year.

Marketing:

Melt TV | Episode 97 | IBM’s Deepali Naair

"The context for our client's changed quickly. And so did our solutions."

Advertising:

Melt TV | Episode 86 | Chuck Porter

"Things will never return to the way they used to be."

Research:

Melt TV | Episode 82 | Anurag Katriar

Anurag Katriar serves as the President of the National Restaurants Association of India, and is Executive Director and CEO of deGustibus Hospitality.

Marketing:

Melt TV | Episode 80 | Shubhranshu Singh

"Online video content consumption has spiked during lockdown."

Media:

Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)

How can a business like BookMyShow adapt to the consumer’s appetite for attending events during the lockdown? Ashish Hemrajani answers.

Advertising:

Melt TV | Episode 75 | Agnello Dias

The case for short-term solutions, instead of long-term.