Leo Burnett

Articles in Leo Burnett

Marketing:

Melt TV | Episode 209 | Whisper’s #KeepGirlsInSchool Campaign feat. “The Missing Chapter – For Moms”

"Good purpose-driven advertising can be a force for growth."

Advertising:

Melt TV | Episode 201 | Laura Jordan Bambach (Grey London) on Being Comfortable with Uncomfortability

It's not just a creative comfort challenge.

News:

Melt Update | 13 September | Reports: Sony-Zee offer concessions and MORE

Meanwhile, MX Player partners with Lionsgate.

News:

Melt Update | 18 August | Schbang launches The Global Content Hub and MORE

Meanwhile, Leo Burnett launches regional division.

News:

Melt Update | 27 July | Arvind Krishnan & Prajato Guha Thakurta launch Manja and MORE

Meanwhile, Flipkart and Pocket FM collaborate on audiobooks.

News:

Melt Update | 22 June |Cannes Lions Day 2: 8 Shortlists for India & MORE

Meanwhile, Dentsu India has elevated Amit Wadhwa to CEO - dentsu Creative India.

Advertising:

Creative Picks | 21 June | Aviation Gin, Kit Kat and P&G Shiksha

This week, Ritwika Gupta reviews ads by Aviation Gin, Kit Kat and P&G Shiksha.

News:

Melt Update | 10 June | Viacom18 Appoints Vivek Mohan Sharma as Head, Branded Content & MORE

Meanwhile, Chanel is conducting a review of its global media-buying arrangements.

News:

Melt Update | 14 May | Times Group Chairperson Indu Jain Is No More

In other news, Disney+ now has over 103 million global paid subscribers.

Advertising:

Creative Picks | 18 October 2020 | McDonald’s UK, Asian Paints, Myntra

This week, Ritwika Gupta reviews ads by McDonald's UK, Asian Paints and Myntra.