October 21, 2023
October 21, 2023
Research:
"Marketers must understand that investing in a brand means investing to safeguard its future."
July 15, 2023
July 15, 2023
Research:
"The key is to be consistent within the brand, but differentiated from other brands."
October 1, 2022
October 1, 2022
Research:
"Advertising isn't enough to grow brand salience, or drive brand value."
September 30, 2022
September 30, 2022
News:
Meanwhile, Trishul Bhumkar joins Zenith as Managing Partner.
September 2, 2022
September 2, 2022
Research:
"Unique Brand Loyalty is a myth."
July 29, 2022
July 29, 2022
News:
Meanwhile, PepsiCo India moves media mandate to Publicis Groupe.
July 23, 2022
July 23, 2022
Marketing:
"L'Oreal is shaping the future of beauty with a combination of science, technology and creativity."
June 29, 2022
June 29, 2022
News:
In other news, 400+ crypto ads violated ASCI norms in Jan-May ‘22.
April 30, 2022
April 30, 2022
Research:
"Rural India remains resilient."
