K Ramakrishnan

Articles in K Ramakrishnan

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Melt TV| Episode 230 | Kantar’s K Ramakrishnan On Brand Footprints, Consumer Behaviour & More

"The fundamental story is that local brands are making a resurgence."

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Melt TV | Episode 181 | K Ramakrishnan

"Unique Brand Loyalty is a myth."

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Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

The changing landscape of the urban and rural consumer in India.

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Melt TV | Episode 118 | K Ramakrishnan

"In times of crisis, the big grow bigger."

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Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.