Josy Paul

Articles in Josy Paul


Melt TV | Episode 58 | Analysing Ariel’s #ShareTheLoad Campaign

#ShareTheLoad returns. And this time, it's championing "equal sleep".


Melt TV | Episode 28 | Why Advertising Awards Matter

Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.


Melt TV | Episode 17 | Ariel’s #ShareTheLoad Campaign

Why does P&G India choose to continue the campaign?