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Melt Update | 17 Nov | Cannes Lions Confirms Physical Event in 2022 & MORE

Meanwhile, Google has consolidated its entire multi-billion global media account with Essence.

News:

Melt Update | 25 Oct | Rashi Goel Moves on from Nestle India & MORE

Meanwhile, Twitter is launching Twitter Prism to bring together existing and new efforts that support diverse creators and publishers.

Advertising:

Creative Picks | 24 Oct | Cadbury, CRED, Instagram

Ritwika Gupta reviews ads by Cadbury, CRED and Instagram.

News:

Melt Update | 6 Oct | Wavemaker Secures Deal with Amazon Advertising & MORE

In other news, Google has launched Google News Initiative Advertising Lab programme in India to support small and medium-sized news publishers producing original news for local and regional communities.

News:

Melt Update | 29 July | Facebook Posts Q2 Strong Results, Spotify Ad Revenue Grows in Q2 & MORE

Meanwhile, Instagram is looking to provide more protection for young users with a series of updates, which includes restricting its ad targeting options for younger audiences.

News:

Melt Update | 21 July | Netflix Posts 19% YoY Revenue Growth in FYQ2’21 & MORE

Meanwhile, Instagram has started testing a new feature called 'Collab' in India and the United Kingdom that lets users invite another account as a collaborator on the post or the Reel.

News:

Melt Update | 16 July | Facebook to invest $1 billion in creators & MORE

Meanwhile, Fleets feature will no longer be available on Twitter from August 3 this year.

News:

Melt Update | 25 June | Cannes Lions Day 5: FCB Ulka Wins a Bronze Lion & MORE

Meanwhile, IAMAI has elected Google India Vice President and Managing Director Sanjay Gupta as its chairman for the period 2021-23. Facebook India Vice President and Managing Director Ajit Mohan has been named as Vice Chairman of the association.

News:

Melt Update | 31 May | DDB Mudra Appoints Pallavi Chakravarti as Creative Head, West Office & MORE

In the e-commerce space, Adani Wilmar has launched its own mobile application called ‘Fortune Online'.

News:

Melt Update | 1 Apr | Instagram Launches New Feature ‘Remix’ & MORE

In other news, Games24x7, has announced Ranveer Singh as brand ambassador for its fantasy sports platform-My11Circle.