Articles in Indigo Airlines
June 10, 2020
Meanwhile, McDonald’s has promoted Alistair Macrow to global CMO.
June 21, 2019
Ritwika Gupta reviews the 3 marketing campaigns that caught her attention.
November 22, 2017
This week, Anant dissects the PR crisis at Indigo Airlines and Fortis Healthcare, and busts the popular "humans have the attention span of a goldfish" myth.
November 8, 2017
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.