India

Articles in India

Marketing:

Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India

RS Sodhi on the secret sauce that fuels Amul.

Advertising:

Melt | Episode 24 | Bobby Pawar

Bobby Pawar was recently appointed the new Chairman and CCO at Havas Group India. What is his mandate, and what is the road ahead for the French conglomerate's Indian journey?

Advertising:

Ready To Melt: Podcast Episode 12

Kevin Swanepoel (CEO, The One Club for Creativity) on the state of Indian advertising, creative communications around the world, and the business of awards.