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Marketing:

Melt TV | Episode 233 | Mastercard’s Raja Rajamannar on Cricket, AI, Quantum Marketing & More!

"Marketers typically have relied only on audio and video. Not the other senses. That is a missed opportunity."

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Melt Update | 31 August | Madan Bahal inducted into Page Hall of Fame and MORE

Meanwhile, Zee licences TV rights (India) for ICC tournaments from Disney.

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Melt Update | 25 August | Warc report: Adspend to slow significantly in 2023 and MORE

Meanwhile, Dentsu Creative India has appointed Ajeet Shukla as Group Executive Creative Director.

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Melt Update | 25 Feb | ICC Announces Global Streaming Partnership with IMG & MORE

In other news, RP Sanjiv Goenka Group has appointed Yogesh Tewari as its Vice President Marketing, FMCG division.

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Melt Update | 8 Feb | ICC Announces Byju’s as a Global Partner till 2023 & MORE

Meanwhile, Mahima Kaul has resigned from her post as the Head, Public Policy & Government Partnerships, India, Twitter.

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Melt Update | 11 Nov | Dentsu Reports 14.2% Revenue Decline & MORE

In other news, The International Cricket Council is scouting for a marketing and public relations services partner for the T20 World Cup in 2021.

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Melt Update | 5 Oct | WPP Appoints Tom Ilube CBE to its Board & MORE

Meanwhile, the Viacom18-Sony merger deal has been called off.

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Melt Update | 15 June | TPG Capital & L. Catterton To Invest In Jio Platforms & MORE:

In other news, ICC has appointed Ketaki Golatkar as Lead, Media and Communications.

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Melt In A Minute | Microsoft Advertising Appoints Nick Seckold As Regional VP Asia Pacific & More

From Microsoft Advertising roping in Dentsu’s Nick Seckold for its Asia Pacific region to YouTube putting a system in place for its comment section, a look at today’s headlines