Articles in HUL


Melt | Most Enjoyable Ads Released During The Lockdown

We bring you some of our favourite ad campaigns from India that stood out this year.


Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown

How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.


Melt Update | 4 Nov | HUL Launches ‘Nature Protect’, a Range of Hygiene Products & MORE:

In other news, WPP Integrates The Glitch with VMLY&R.


Melt TV | Episode 50 | Sudhir Sitapati

The next step in the brand's association with Hindustani Classical Music.


Melt TV | Episode 45 | Priya Nair

How can marketers improve their usage of mobile? Answers from Priya Nair.


Melt In A Minute | HUL To Launch A New Liquid Detergent Brand, Twitter Redesigns Its Desktop & More

From HUL launching a new liquid detergent brand after three decades to Twitter's redesigned desktop look, here are the top news of the day


Melt In A Minute | HUL Forms Council For Digital Transformation, R Gowthamam quits WPP & More

From HUL setting up a council for digital transformation to Paytm Mall slashing its monthly cash burn to Rs 40 crore, here’s what you need to know in the world of advertising & marketing today