Articles in Horlicks


Melt | Most Enjoyable Ads Released During The Lockdown

We bring you some of our favourite ad campaigns from India that stood out this year.


Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown

How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.


Creative Picks | 12 September 2020 | Netflix, Horlicks & Apple

Ritwika Gupta reviews ads by Apple, Netflix and Horlicks.


Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today

The brand takes up the case of student suicides to send across a powerful message.