February 24, 2022
February 24, 2022
News:
The account size is estimated to be around Rs 600 crore.
July 31, 2021
July 31, 2021
Research:
What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.
June 21, 2021
June 21, 2021
News:
In other news, Ogilvy India bags the Black Elephant at Kyoorius Creative Awards 2021.
March 1, 2021
March 1, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Hindustan Unilever, Centr and Spotify India.
November 21, 2020
November 21, 2020
Marketing:
How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.
June 26, 2020
June 26, 2020
News:
Meanwhile, Dentsu India has elevated Indrajeet Mookherjee to the role of president, effective immediately.
May 1, 2020
May 1, 2020
News:
Meanwhile, India business has been the worst hit for Amazon for the first quarter
March 23, 2020
March 23, 2020
News:
In other news, ZEE appoints Piyush Pandey as independent director of the company.
September 24, 2019
September 24, 2019
News:
From Unilever pushing publishers for third-party ad verification to social video app, Firework, launching in India, here are the top news in the world of advertising & marketing today:
March 11, 2019
March 11, 2019
Advertising:
What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.
