Hindustan Unilever

Articles in Hindustan Unilever

News:

Melt Update | 24 Feb | ITC Calls For Media Review, HUL Appoints Nitin Paranjpe as Non-Executive Chairman & MORE

The account size is estimated to be around Rs 600 crore.

Research:

Melt TV | Episode 128 | Soumya Mohanty

What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.

News:

Melt Update | 21 June | Cannes Lions Day 1: FCB Interface wins Gold Lion in Health & Wellness Category & MORE

In other news, Ogilvy India bags the Black Elephant at Kyoorius Creative Awards 2021.

Advertising:

Creative Picks | 1 Mar | Hindustan Unilever, Centr, Spotify India

This week, Ritwika Gupta reviews ads by Hindustan Unilever, Centr and Spotify India.

Marketing:

Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown

How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.

News:

Melt Update | 26 June | P&G, Nike, Volkswagen Named Top 3 Brand Marketers Of The Decade At Cannes Lions 2020 & MORE

Meanwhile, Dentsu India has elevated Indrajeet Mookherjee to the role of president, effective immediately.

News:

Melt Update | 1 May | HUL Ups Its Adex And Promotions Spends To Rs 1,175 cr & More

Meanwhile, India business has been the worst hit for Amazon for the first quarter

News:

Melt Update | 23 March | No Newspapers To Be Delivered In Mumbai From Today & MORE

In other news, ZEE appoints Piyush Pandey as independent director of the company.

News:

Melt In A Minute | Unilever Pushes Publishers For Third-Party Ad Verification, Firework Launches in India & MORE

From Unilever pushing publishers for third-party ad verification to social video app, Firework, launching in India, here are the top news in the world of advertising & marketing today:

Advertising:

Surf, HUL and advertising have excelled

What does one think after the criticism of the Surf Excel ad? Has the imagery gone too far – far enough to make Indian viewers uncomfortable? No, thankfully, it hasn’t.