GroupM ESP

Articles in GroupM ESP

Media:

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

Media:

Melt TV | Episode 161 | Vinit Karnik

"Sports sponsorship in India crossed INR 9,500 crores in 2021."

News:

Melt Update | 25 March | GroupM ESP: Indian sports sponsorship crossed Rs 9,500 crore in 2021 & MORE

In other news, The Competition Commission of India (CCI) has ordered an investigation against Google based on complaints from the Indian Newspaper Society (INS).

Media:

Melt TV | Episode 115 | Vinit Karnik

"Brand should explore the opportunity to sponsor a sport over a five to ten year period."