March 19, 2022
March 19, 2022
Advertising:
"The need of the hour is fast creativity and fast content."
June 7, 2020
June 7, 2020
Advertising:
This week, Ritwika Gupta reviews ads by Fevicol, Asian Paints and Kotak Mahindra Bank.
December 31, 2019
December 31, 2019
Advertising:
Fevicol, Disney, Xiaomi, or Spotify, which campaign won your heart in 2019?
August 23, 2019
August 23, 2019
News:
From Amazon acquiring stake in Kishore Biyani's Future Coupons to Fevicol's new campaign celebrating its sixty-year bond, a look at today's top news
August 23, 2019
August 23, 2019
Opinion:
Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.
August 23, 2019
August 23, 2019
Opinion:
Ogilvy India encapsulates paradoxes of India through the ages in the latest Fevicol ad to celebrate the latter's 60 years
August 23, 2019
August 23, 2019
Opinion:
Creators ignore all conventional wisdom.
July 23, 2019
July 23, 2019
Marketing:
Ritwika Gupta reviews marketing campaigns by Kellogg’s, Fevicol and Mcdonald’s.
