FCB India

Articles in FCB India


Zee Melt 2019 | Advertising, media & marketing is more fair to women than most industries.

The Collective's view on the advertising and marketing industry.


Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today

The brand takes up the case of student suicides to send across a powerful message.


Calcutta Times’ #NoConditionsApply Campaign Is A Lovely Film But Does Nothing For The Brand

While it’s great to champion a social issue, it makes no sense unless it helps your product


Ready To Melt with Anant Rangaswami: Podcast Episode 03

Punit Goenka talks Live Entertainment, Khadim's ad blitz for its IPO, Mindshare celebrates 20 years, an app to search for fonts, and more!