FCB India

Articles in FCB India


Melt TV | Episode 258 | HDFC Bank’s Ravi Santhanam Talks Revenue Marketing, Customer Experience & More!

"Customer experience is the biggest differentiator for a banking brand today."


Melt Update | 2 August | Instagram Reels can now be boosted as ads and MORE

Meanwhile, Zomato rebrands as ‘Eternal’.


Melt TV | Episode 172 | The Big Winners At The 2022 Cannes Lions

From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!


Melt TV | Episode 170 | Swati Bhattacharya

“There’s a need for pitch-fees. It will help clients decide what they really want.”


Melt Update | 26 April | Leadership Changes At BBH India and MORE

Meanwhile, Consulting giant Accenture has renamed Accenture Interactive, its advertising and marketing services arm, as Accenture Song.


Melt TV | Episode 150 | Rohit Ohri

"It's time to stop waiting for the light at the end of this dark tunnel. Instead, it's time to light the tunnel."


Melt Update | 13 Aug | FCB Group India Buys Equity in Kinnect & MORE

Meanwhile, Publicis Groupe has won Walmart’s $600 million media account in the US after a competitive pitch.


Melt Update | 22 July | HUL’s Q1 Ad Spends up 28% YoY to Rs 1,024 Crore & MORE

In other news, Mindshare has appointed Helen McRae as APAC CEO.


Melt Update | 28 Jan | Facebook Posts $11.22 billion in Net Income for Q4 & MORE

Meanwhile, FCB India bags integrated communication mandate of Lakme & Elle 18.


Creative Picks | 12 September 2020 | Netflix, Horlicks & Apple

Ritwika Gupta reviews ads by Apple, Netflix and Horlicks.