Edelman

Articles in Edelman

Research:

Melt TV | Episode 174 | Richard Edelman

What brands can learn from Volodymyr Zelensky + Why India is the growth market for Asia + more!

Research:

Melt TV | Episode 122 | Rakesh Thukral

"Do not prioritise profits over the safety of your employees, customers and stakeholders."

News:

Melt Update | 28 Apr | Alphabet’s Q1 Revenue Surges 34% to $55.3 billion

Meanwhile, WPP is launching its own data and technology solution ‘for the cookieless future’ - WPP Choreograph.

News:

Melt Update | 22 Feb | OLX Appoints Gautam Thakar as Global CEO, OLX Autos

Meanwhile, Advertising Standards Council of India (ASCI) has released draft guidelines for advertising by influencers on Facebook, Twitter and other social media platforms.

Marketing:

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

From lessons in leadership, to marketing, media and communication tips and much more.

Research:

Melt TV | Episode 100 | Richard Edelman

"Indian companies need to tell and get their stories heard globally."

News:

Melt Update | 19 Nov | M&C Saatchi PLC Elevates Moray Maclennan To CEO

Meanwhile, Uber has launched 500 e-rickshaws in Kolkata.

News:

Melt Update | 3 June | Edelman To Lay Off 390 Employees Worldwide & MORE

In other news, Hike has appointed Seema Chawla as vice president and head of marketing.

Marketing:

Melt TV | Episode 59 | Trust & The Coronavirus

The study says that 74% of people worry that there is a lot of fake news and false information being spread about the virus.

News:

Melt In A Minute | Bloomberg To Call It Quits With Raghav Bahl’s Quint & More

In other news Thomas Cook India to acquire rights of the brand for India, Sri Lanka and Mauritius